The Muse process has been developed with a decade of real-world storytelling experience by the Stillmotion team. Our stories have won 5 Emmys and we’ve had the amazing opportunity to work with some of the biggest brands out there. Folks like AT&T, Apple, Callaway, NFL, MLB, Toyota, Cartoon Network and more.
But more than just storytellers, we’ve long been educators as well. We’ve conducted over 100 workshops across the globe. We’ve taught for Canon, Vimeo, and YouTube. We’ve done years of research in the fields of psychology, anthropology, sociology, and neuroscience—and we’ve worked with pioneers in the science of storytelling and virality, like Paul Zak and Jonah Berger— to ensure that what we teach is backed not just in experience, but by science as well.
We believe education is a massive responsibility. The opportunity to add to somebody's thinking might just be one of the greatest ways we can help each other. And that means that the ideas need to be both informative and informed. They need to be engaging. And they need to be structured in a way that supports learners in truly understanding the core concepts along with why they are true. In this way, it doesn’t matter which medium of storytelling you live in, learners may see a myriad of other ways these concepts can be applied in their daily life. After all, story is everywhere.
The Muse process is built on the idea that we must guide the heart to move the mind. That we need to move people emotionally if we want to change their perspective and/or behavior. This concept was presented at the United Nations in 2014 to a group of global business leaders. And Muse was created to be a step-by-step clear and tangible way to find and build your stories in a way that will move your audience and bring them to your purpose, whether that’s a product, service, issue, or idea.
But more than all of that, watch our stories. They were built with nothing more than heaps of passion and a super clear process. If you enjoy stories like Old Skool, The Final Stitch, or Soar, then you’ll love learning the process that brought them to life.